How much does an AI music video cost in 2025? | Pricing guide

If you're an independent artist or a label looking into AI-generated music videos, the first question is always the same: how much is this going to cost? The answer depends on several factors, but here's the honest breakdown from a studio that produces AI music videos professionally.

The short answer

AI music video production typically ranges from $500 to $3,500 or more, depending on length, complexity, and the level of customization you need. This is significantly less than traditional video production, which often starts at $10,000 and can easily reach $50,000 or more for a professional result.

Capturing the vibe: a still from a music video heavily influenced by vintage camcorder aesthetics

What affects the price

Video length is the most obvious factor. A 30-second teaser costs less than a full 3-minute video because it requires less generation, less editing, and less revision time. But length isn't everything.

The complexity of your vision matters enormously. A video with a single visual style and abstract imagery is faster to produce than one requiring multiple scenes, character consistency, and a narrative structure. AI tools have improved dramatically, but maintaining coherence across a story-driven video still requires significant creative direction and post-production work.

Revisions also impact the final cost. Most studios include one or two revision rounds in their base price, but if you need extensive changes or aren't sure what you want upfront, expect to pay more.

Typical pricing tiers

Entry-level packages, usually around $500 to $700, get you a short teaser of 25-30 seconds. These work well for social media promotion or as visual content for Spotify Canvas. You'll get professional editing and a polished result, but with limited runtime and typically one revision.

Mid-range packages between $1,200 and $2,000 cover videos up to 60-90 seconds with more creative flexibility, better quality generation, and a couple of revision rounds. This is where most independent artists land when they want something substantial but aren't ready to invest in a full cinematic production.

Premium productions from $2,500 to $4,500 or more deliver full-length videos with cinematic quality, complex narratives, professional color grading, and multiple revisions. These compete visually with traditional music videos and are suitable for official releases, label submissions, or artists building a serious visual identity.

Visual from a brand identity kit for an emerging female artist

What you're actually paying for

A common misconception is that AI videos should be cheap because "the AI does the work." This misunderstands what professional AI video production involves.

The AI generates raw material, but turning that into a coherent, emotionally effective music video requires creative direction, prompt engineering, extensive curation of generated content, professional editing, color grading, sound design, and often compositing and visual effects work. A professional studio might generate hundreds of clips to find the right moments, then spend hours assembling and refining them.

You're paying for the expertise to get a result that doesn't look like random AI output, but like an intentional creative work that serves your music.

AI vs traditional video production

For context, a traditionally shot music video with a small crew, a single location, and basic production value rarely costs less than $5,000 to $10,000. Add actors, multiple locations, costume changes, or any complexity, and you're quickly looking at $20,000 to $50,000 or more.

AI production offers a different value proposition. You can achieve visual worlds and cinematic styles that would be impossible on an independent artist's budget with traditional methods.

How to get the best value

Be clear about your vision before you start. Studios spend significant time on back-and-forth when clients aren't sure what they want. Come with references, mood boards, or at least a clear sense of the emotion you're trying to convey.

Choose a studio with a portfolio you actually like. AI video styles vary enormously depending on the tools used and the creative approach. Make sure their aesthetic matches what you're looking for.

Visual identity: moodboard

Is it worth it?

For many artists, absolutely. A strong visual component extends the life of a release, performs well on social platforms, and gives you content to build a campaign around. The question isn't whether you can afford an AI music video, but whether you can afford to release music without any visual support at all.

If you're considering an AI music video for your next release, we're happy to discuss your project and give you a realistic quote based on your specific needs.