Poetic Licence
CommercialA poetic approach to advertising, connecting physical detail with imaginative associations. A commercial shaped through visual direction, AI production and editing.
About this project01 / The service
One clear idea.
A film people remember.
An AI commercial starts with what you want people to understand, feel or do. We turn that brief into a visual idea, then develop the characters, environments, rhythm and sound that make the idea work as a film.
Blackstars is an independent AI film studio based in Italy, working with brands and agencies worldwide. We create product stories, launch films and advertising for digital campaigns, from concept and script through production and finishing.
Explore selected workSelected work
Films from the Blackstars portfolio
Nonna Rosa’s
CommercialAn ordinary office snack gives way to a world of pastries and exuberant characters. Comic direction, food close-ups and fast cuts carry the idea.
About this projectFrom idea to finished film
Built around
your brief.
Creative direction, AI production and finishing, with one studio.
- 01
Concept & direction
We establish the audience, message and visual approach. The concept and script are developed for your approval before production.
- 02
AI production
Characters, settings and motion are developed around the agreed direction. Product references, supplied footage or brand assets can be assessed as part of the approach.
- 03
Editing & finishing
Editing, colour, graphics and sound bring the film together. Length, aspect ratios and any campaign adaptations are agreed in the project scope.
Starting a project
Tell us what
you have in mind.
Send the product or service, campaign objective, references, preferred length, deadline and budget range. We will reply with a quote and next steps.
Discuss your projectA few useful answers
Can you work with an existing product?
Send product photographs, packaging, brand guidelines and any available renders or footage. We assess the visual requirements and agree the production approach before starting.
Can you make different versions for a campaign?
Yes. A main film, shorter cuts and different aspect ratios can be included in the brief. We agree the required versions before production.
How much does an AI commercial cost?
The quote depends on length, visual complexity, production requirements and the number of versions. Send your brief and budget range so we can define the scope.
Luigi & Wioletta / Direct line
Have a campaign
in mind?
Tell us about the project. We read and reply personally.