A spec campaign imagining Saint Laurent's Spring/Summer 2026 collection.

Real garments from the collection, brought to life without sets, logistics, or traditional production constraints. The unmistakable codes of the house - sharp silhouettes, oversized sunglasses, Parisian nonchalance - captured through split-screen composition and 8mm-inspired texture.

A proof of concept: what becomes possible when creative direction is freed from the weight of execution.