A tribute to the "subversive innocence" of the 90s. We blended the raw, messy edge of punk icons with a dreamy, cinematic softness.

We used AI to strip away the logistical weight of traditional production. This allowed us to return to a research-heavy creative process, designing the exact look and feel of every shot. It’s a lighter, faster way to produce high-end content without sacrificing the human artistry.

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SAINT LAURENT SS26